About Us

Passionate Insurance Advocate for Peace of Mind at Champion Risk & Insurance Services

Darren offers sales coaching and skills that are refreshing for both the salesperson and the client alike. He is genuinely interested in helping the traditionally trained salesperson succeed and actually enjoy what they do by truly helping clients discover what they really want rather than just trying to “sell” them the product of the day. Not only do I better help my clients, I also feel better about what I do and how I do it!

Executive Vice-President, Citizens for Self-Governance

Before I took Darren’s Sales Training Boot Camp, I was skeptical. My biggest fear was that I would get 8 hours of business and sales cliche’s that I seen in other sales trainings or programs.

To my delight, My entire sales paradigm was turned upside down. The beginning of the program was compelling enough to teach me ‘why’ I wanted to embrace this paradoxical style of sales.

I then took feverish notes and put the start to finish process into action as I was taught, right away. The results were dramatic. The two best outcomes for me were
1. I was more effective and closed more sales.
2. I had much more fun in each area of the sales ‘submarine’ I actually increased the enjoyment I had selling. This reduced my stress and brought me even more success.

I have recommended this program to a number of other sales professionals.

Darren certainly walks the Sandler talk and is a living example of everything he teaches.

If you need more sales, take a look at Darren and his program. You will know right away if it is for you.

Founder at Victory Selling

Let me start off by saying Darren is not only a great businessman, but a great person as well. I’ve known Darren since I moved to San Diego and have become colleagues and friends as well. His training, knowledge, and know how are second to none. He’s taught me things I never thought of and I use his techniques quite often. Whenever I need help, or have a question, he’s there to answer it for me and help whenever he can. If you’re looking to get to the next level, or have your staff achieve things they never have, then Darren’s your guy!

 

President, R.E.D. Strategies

I have experienced Darren since 2008 and attribute an enormous portion of our company’s 80% growth in sales to his expert advice. His training is engaging and his methods have proven to be more effective than any other sales training I’ve seen in the last decade. If you’re looking for results and a permanent return on investment, Darren is your guy. I have referred him to some of my closest colleagues and friends and will continue to do so. I am so appreciative of what he offers and am amazed at the results.

CEO & President of SDTEK | Business IT Support, Security, Strategy for Organizations sized 10-100 Employees

I first met Darren through the San Diego Chamber of Commerce. The Chamber hosted a 10 week sales training course in which Darren was the instructor. Darren was very knowledgeable and kept the class exciting and intriguing. I took a lot away from his training course and still use what I learned to this day. I would recommend him to any business looking to improve their sales. Thank you Darren!

Landscape & Power Washing industry exec.

Spaced repetition has long been a hallmark of sound education/training. (Remember in elementary school when you worked on the same spelling words every day for a week until you had them memorized?)
Sandler’s training has similar attributes, in that you work on areas of selling until they become rote (natural to you), which makes them easy to implement without thinking about them. Darren is good at helping you grow your expertise until you reach the income you desire.

Social Impact & Integrative Marketing / Media Visionary

Darren’s sales training is, by far, the most powerful and useful I have ever experienced. His ability to deliver the material in a casual classroom setting, using tons of real-life role-playing scenerios, makes the work enjoyable and easy to integrate. I recommend Darren, his team, and their Sandler Sales Method to any manager or business owner looking to beat the competition in any industry.

Business Owner at Mastercraft Home Entertainment

Darren presented innovative practical ideas, AND how to implement them. You get immediate action items, and skill-honing concepts with each additional visit.

I create situations that allow others to do their best work

Darren’s class is called “sales training” but I like to think of it more as “life training”. Sure, the concepts apply to sales and building a business, but Darren brings so much more to the Sandler program than just how to talk to clients. You will learn a lot about yourself and the stuff in your head that limits growth, the ideas that clients bring to the table that are counter productive, and how to talk with people to really find out what is going on in their heads. There is so much more to what Darren teaches, you really should try it.

 

Sr. Business Analyst

I met Darren Cecil in 2011 at a Chamber event, and he was doing a presentation on sales. He had something I wanted, and that was an authentic, down-to-earthy approach on what it would take to become a trusted partner in a salesperson-client relationship.

In the past, I have read a few books and taken some workshops that teach pushy and manipulative tactics that in my opinion only result in a sales person who will be lied to, avoided, or worse–> pinned against others to lower your price. I’m sure that works for some people, but it wasn’t my style. That’s why I chose Sandler.

In his live classroom, he tells great stories to illustrate concepts. His easy going nature and funny anecdotes keep you totally engaged, and I really appreciate his patience as some of the material is opposite of what a traditional salesperson would say or do. I now have a whole new toolbox to work with. Thanks Darren!

Allegra Marketing - Print -Signs

I had the opportunity to hear Darren speak on a few occasions. On each occasion I came away with new ideas. Even though I have been in Business Development as long as dirt it is always refreshing to hear other ways to approach things. That is what Darren is all about. Darren is a phenomenal resource. If you ever get the opportunity to take his classes, hear him speak or to just speak with him on a one on one basis, it will be time well spent. I do not care what industry you are in, listen to this man speak!

Sales Manager - Manufacturing at Dude Solutions

Darren is not only a knowledgeable sales coach, he is also a great encourager and wonderful friend. Darren has helped our company as a whole, and myself as a sales person, grow and learn new techniques. The Sandler system is wonderful, but having Darren as a coach really helps personalize it to your voice and your business. He uses relatable examples and is always going above and beyond to help me, and my Sandler classmates, achieve goals. I have learned more about myself in Darren’s sales class than I ever imagined I would. I am increasing my numbers, and becoming a better person every Monday night in President’s club!

Turnaround Executive Who Has Created Value in Fortune 100 and Private Equity Portfolio Companies

Darren personifies the epitome of a Master Salesman; he clearly demonstrates a knack of identifying the obstacles that are preventing an individual or company from driving leads and or top line revenue. His uncanny ability to respond to the needs and concerns of others allows him to adapt his style to the expectations of his clients. I highly recommend Darren for those CEO’s and individuals who are serious about driving revenue and improving profits.

Owner at A2Z Logos Inc.

I highly recommend Darrens Sales training and business Systems. He is very professional and a wonderful mentor.

Vice President at Lee & Associates - San Diego, Inc

Darren is one of the most influential individuals I have met. His sales teachings stretch fare beyond the business realm and into solid life skills everyone should possess. Darren, you have changed my life! Thank you so much!

Leaders hire me to align their team-relationships & solve their business-legal problems

Darren is a sales & leadership guru! I’ve had the honor to be Darren’s student for sales training, and can wholeheartedly endorse his integrative & powerful approach — he guided me through a deep introspection of limiting beliefs & personal blockages that were hindering my consultative selling & business performance. He uses his multi-disciplinary skillset to help professionals find their unique Voice and sell with integrity & confidence. He is able to train & coach individuals, teams & entire organizations, with immediate business results. Thank you Darren for your pragmatic & insightful guidance!

Real Estate Agent at Big Block Realty Inc.

I now consider my life in two separate stages: BC & AD. Just like the terms Before Christ and anno Domini, but my versions are Before Cecil and After Darren.

I have been a student in Darren’s sales training class, and I learned a completely nonsensical approach not only to sales, but to life. I learned how and why people make decisions in life, big or small, how to truly understand what motivates them to change and how to assist with their challenges, if indeed you determine they have a pain that needs to be solved, can be solved, and can be solved by you. His classes have changed my life for the better. I have referred many friends and colleagues to him and I will continue to do so.

For those of you who need data and/or evidence, here ya go: I met Darren in May of 2016. I was working at SolarCity as a sales rep. My highest commission check I’d ever received up to then was just over $6,000. In October of 2016 I received a commission check of $9,800 for my work done in September. That was about a 40% increase. And that was just 3 months after I started in his classes. I now have the skill set for the rest of my life.

If any of you have questions, feel free to connect with me here on LinkedIn or call me! 619.952.4145.

Take his class. It will change you’re life.

CEO/CFO at Apex Contracting & Restoration, Inc.

My company has used Darren for sales training for our estimators and sales force with excellent results. Through working with Darren, my staff learned valuable sales skills that translated into higher motivation to sell and increased sales. I highly recommend Darren.

Principal, Stalwart Communications

Sharp, patient and effective. Darren can help sales teams close more deals more often with the skills they already possess. He’s a master at understanding how approaches that start with integrity and respect will yield great results. If you feel your sales team isn’t as successful as they can be, you need to hire Darren!!

Sales Advisor at REPOWER San Marcos

Darren Cecil’s sales training classes will change your life. From reframing the sales process to make it a genuine and fun experience, to improving communication between advisors and clients, to improving communication between any two people (or one’s self I suppose), Darren helps makes sense of the sales world. His class was the best investment I’ve ever made.

Entrepreneur | Marketing Strategist | Golfer

I had an issue with closing sales in the past, Darren helped me crush fear while simultaneously cleaning out the “head trash” associated with the sales process. I even LOVE cold calling now!

The intuitive approach to his sales training is worth the price of admission. I highly recommend Darren.

Principal at Claiborne Advisors, Inc

I’ve known Darren for years in multiple contexts: the Chairmen’s RoundTable, other professional organizations and in his classes. In every case, he has exemplified the highest level of knowledge, professionalism and integrity one could ask for. He’s truly terrific!